LogoShopfit
Completed Shopfit retail interior — customer mid-reach toward blackened steel product display, exposed brick wall with raking afternoon light, raw ceiling beams softly blurred above
Contractual Guarantee

We guarantee 27% more
dwell time.
Or we refit free.

Industrial raw fitouts for boutique owners, franchise operators, and retail directors who know their current space is costing them basket size.

See the Work
Project Evidence

Numbers from
real floors.

Every project is tracked. Foot traffic sensors, dwell-time heatmaps, and POS data from before day one to ninety days post-opening.

Completed Shopfit retail interior for Ember & Oak boutique — blackened steel shelving, micro-cement floor, exposed ductwork ceiling
Ember & Oak — Portland, OR

Independent Womenswear Boutique

+34%
Dwell Time
+22%
Basket Size
+27%avg
Dwell Time Lift
Measured across 18 completed projects, 90 days post-opening
4.1×
Sales / Sq Ft
Average improvement vs. pre-refit baseline, independent boutiques
Shopfit franchise rollout for Crest Coffee — 15 locations, reclaimed timber counter, blackened steel fixtures
Crest Coffee — 15 Locations

Franchise Rollout

+19%
Revenue / Location
6 wks
Per Location
18mo
Avg Refit ROI
Payback period on full fitout investment, measured across client portfolio
Shopfit retail director project for Meridian Department — polished concrete floor, dramatic lighting, wide sightlines
Meridian — Chicago, IL

Retail Director Brief

−41%
Bounce Rate
+31%
Dwell Time

The Shopfit Guarantee

Every project comes with a contractual 27% dwell-time uplift target, measured by in-store sensors at 30 and 90 days. If we miss it, we return and refit the underperforming zones at no charge.

In writing. Always.
Material Vocabulary

Built to last.
Engineered to refit.

The industrial vocabulary isn't aesthetic decoration. Every material is specified for durability, maintenance simplicity, and the ability to evolve without a full strip-out.

Blackened steel shelving close-up — oxidized finish, sharp edges, industrial texture catching raking light in retail environment

Blackened Steel

Oxidized and sealed for a finish that ages with the building. No two installations look the same at year five.

  • 5mm plate, TIG-welded joints
  • Patina-sealed, wipe-clean surface
  • 40-year structural lifespan
  • Modular: reposition without refit
Micro-cement floor close-up — polished concrete surface with subtle aggregate texture, warm afternoon light raking across the plane

Micro-Cement

Poured seamless over existing substrate. No grout lines, no tripping points — just a continuous plane that reads as expensive.

  • Applied over existing floor
  • Seamless, no grout lines
  • Anti-slip food-safe coating
  • Resurfaceable in 48 hours
Reclaimed timber counter detail — visible grain, nail holes, and weathering marks on thick-sawn boards used as retail display surface

Reclaimed Timber

Thick-sawn boards with visible grain, nail holes, and a century of character. Sourced from decommissioned industrial buildings.

  • 100+ year old growth timber
  • Kiln-dried, beetle-treated
  • Custom milled to spec
  • Carbon-negative sourcing
Exposed ductwork ceiling in retail space — painted black, track lighting mounted to structural steel, raw industrial overhead treatment

Exposed Ductwork

Strip the ceiling back to structure, paint it out, and gain 400mm of perceived height. Every customer looks up and reads quality.

  • Full structural survey first
  • Acoustic spray-foam lining
  • Integrated track lighting
  • Compliant with fire codes
6 weeks
Average project duration
From signed brief to trading day
£0
Disruption to trading
We work around your opening hours
100%
In-house delivery
Design, fabrication, and install under one roof
Store Owners Speaking

In their words,
from their floors.

"

Customers were leaving in under two minutes. Now our average is nine. I can see it in the till every single day.

Priya Mehta — Owner at Thread & Needle, Austin TX
Priya Mehta
Owner · Thread & Needle, Austin TX
+38%
Dwell Time
"

We rolled out fifteen locations in eight months. Every single one hit the dwell-time guarantee. No exceptions.

Marcus Webb — VP Operations at Crest Coffee, National
Marcus Webb
VP Operations · Crest Coffee, National
+19%
Revenue / Location
"

Our retail director said it was the first fitout she'd approved where the brief actually matched the build. That's rare.

Danielle Osei — Retail Director at Meridian Group, Chicago IL
Danielle Osei
Retail Director · Meridian Group, Chicago IL
−41%
Bounce Rate
"

The steel fixtures they designed can be repositioned in an afternoon. That flexibility alone paid for the refit.

Tom Alcott — Owner at Ember & Oak, Portland OR
Tom Alcott
Owner · Ember & Oak, Portland OR
+34%
Dwell Time
"

Six weeks from brief to opening. They worked nights to hit our Christmas trading window. Absolute professionals.

Sarah Lindqvist — Co-Founder at Kova Homewares, Seattle WA
Sarah Lindqvist
Co-Founder · Kova Homewares, Seattle WA
+28%
Basket Size
"

I was skeptical about the micro-cement floor. Two years in, it still looks like day one. Zero maintenance.

James Okafor — Owner at Current Surf, Venice CA
James Okafor
Owner · Current Surf, Venice CA
4.2×
Sales / Sq Ft
"

Customers were leaving in under two minutes. Now our average is nine. I can see it in the till every single day.

Priya Mehta — Owner at Thread & Needle, Austin TX
Priya Mehta
Owner · Thread & Needle, Austin TX
+38%
Dwell Time
"

We rolled out fifteen locations in eight months. Every single one hit the dwell-time guarantee. No exceptions.

Marcus Webb — VP Operations at Crest Coffee, National
Marcus Webb
VP Operations · Crest Coffee, National
+19%
Revenue / Location
"

Our retail director said it was the first fitout she'd approved where the brief actually matched the build. That's rare.

Danielle Osei — Retail Director at Meridian Group, Chicago IL
Danielle Osei
Retail Director · Meridian Group, Chicago IL
−41%
Bounce Rate
"

The steel fixtures they designed can be repositioned in an afternoon. That flexibility alone paid for the refit.

Tom Alcott — Owner at Ember & Oak, Portland OR
Tom Alcott
Owner · Ember & Oak, Portland OR
+34%
Dwell Time
"

Six weeks from brief to opening. They worked nights to hit our Christmas trading window. Absolute professionals.

Sarah Lindqvist — Co-Founder at Kova Homewares, Seattle WA
Sarah Lindqvist
Co-Founder · Kova Homewares, Seattle WA
+28%
Basket Size
"

I was skeptical about the micro-cement floor. Two years in, it still looks like day one. Zero maintenance.

James Okafor — Owner at Current Surf, Venice CA
James Okafor
Owner · Current Surf, Venice CA
4.2×
Sales / Sq Ft
"

I was skeptical about the micro-cement floor. Two years in, it still looks like day one. Zero maintenance.

James Okafor — Owner at Current Surf, Venice CA
James Okafor
Owner · Current Surf, Venice CA
4.2×
Sales / Sq Ft
"

Six weeks from brief to opening. They worked nights to hit our Christmas trading window. Absolute professionals.

Sarah Lindqvist — Co-Founder at Kova Homewares, Seattle WA
Sarah Lindqvist
Co-Founder · Kova Homewares, Seattle WA
+28%
Basket Size
"

The steel fixtures they designed can be repositioned in an afternoon. That flexibility alone paid for the refit.

Tom Alcott — Owner at Ember & Oak, Portland OR
Tom Alcott
Owner · Ember & Oak, Portland OR
+34%
Dwell Time
"

Our retail director said it was the first fitout she'd approved where the brief actually matched the build. That's rare.

Danielle Osei — Retail Director at Meridian Group, Chicago IL
Danielle Osei
Retail Director · Meridian Group, Chicago IL
−41%
Bounce Rate
"

We rolled out fifteen locations in eight months. Every single one hit the dwell-time guarantee. No exceptions.

Marcus Webb — VP Operations at Crest Coffee, National
Marcus Webb
VP Operations · Crest Coffee, National
+19%
Revenue / Location
"

Customers were leaving in under two minutes. Now our average is nine. I can see it in the till every single day.

Priya Mehta — Owner at Thread & Needle, Austin TX
Priya Mehta
Owner · Thread & Needle, Austin TX
+38%
Dwell Time
"

I was skeptical about the micro-cement floor. Two years in, it still looks like day one. Zero maintenance.

James Okafor — Owner at Current Surf, Venice CA
James Okafor
Owner · Current Surf, Venice CA
4.2×
Sales / Sq Ft
"

Six weeks from brief to opening. They worked nights to hit our Christmas trading window. Absolute professionals.

Sarah Lindqvist — Co-Founder at Kova Homewares, Seattle WA
Sarah Lindqvist
Co-Founder · Kova Homewares, Seattle WA
+28%
Basket Size
"

The steel fixtures they designed can be repositioned in an afternoon. That flexibility alone paid for the refit.

Tom Alcott — Owner at Ember & Oak, Portland OR
Tom Alcott
Owner · Ember & Oak, Portland OR
+34%
Dwell Time
"

Our retail director said it was the first fitout she'd approved where the brief actually matched the build. That's rare.

Danielle Osei — Retail Director at Meridian Group, Chicago IL
Danielle Osei
Retail Director · Meridian Group, Chicago IL
−41%
Bounce Rate
"

We rolled out fifteen locations in eight months. Every single one hit the dwell-time guarantee. No exceptions.

Marcus Webb — VP Operations at Crest Coffee, National
Marcus Webb
VP Operations · Crest Coffee, National
+19%
Revenue / Location
"

Customers were leaving in under two minutes. Now our average is nine. I can see it in the till every single day.

Priya Mehta — Owner at Thread & Needle, Austin TX
Priya Mehta
Owner · Thread & Needle, Austin TX
+38%
Dwell Time
The Guarantee Stands

27% more dwell time.
Written into the contract.

Score your store in two minutes. Find out exactly which part of your floor plan is costing you customers — and what we'd do about it.

2 minutes · No commitment · Instant results